A live branding brief exploring the rebranding of the O-Wind, an omnidirectional wind turbine designed to harness chaotic urban airflow that conventional turbines cannot capture.

The project focused on communicating the turbine’s technological innovation and its potential impact within urban environments. As wind itself is invisible, the visual identity was developed around movement, using dynamic forms and systems to make the effects of wind visible and tangible.

The design approach centred on expressing motion and omnidirectionality as core brand principles. These ideas were translated into a visual system that reflected cleaner, more adaptive energy thinking, while emphasising the turbine’s role in shaping more sustainable urban spaces.

The final outcome was a future-facing brand identity that communicates innovation, environmental responsibility, and the benefits of omnidirectional energy capture through a movement-led visual language